Monthly Archive: May 2011

SEO Has No Place As Your Main Content Strategy 0

SEO Has No Place As Your Main Content Strategy

No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend...

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A CEO’s Guide to e-Commerce Metrics

High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why...

Online-Retail Integration for Surveys, Done Well 0

Online-Retail Integration for Surveys, Done Well

Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...

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Give Customers The Power

One of the best aspects of social media is the power it gives consumers. The power to decide how and what they want you to communicate to them. In an email I received today from SAM’s club they did just that. Connect...

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How Consumers are Using Smartphones to Shop

According to a Chadwick Martin Baily, a market research firm, over 70% of iPhone owners use their device while shopping. Not surprising not many use it for actual purchases, 17%. Here is a breakdown of what they do use Smartphones for while...

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If Google SERP Experiments, Caught in the Wild

It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance metrics, and tonight I seem to have stumbled on to one. Look at the two examples below taken just...

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Scaling Your Social Media with Advocacy Programs

Everyone wants to have a successful Social Media strategy; a Facebook page, a Twitter account & participation in forums and other social platforms. The problem is that the conversations about your products and services are going through the roof, or hopefully are,...