Monthly Archive: May 2011

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Give Customers The Power

One of the best aspects of social media is the power it gives consumers. The power to decide how and what they want you to communicate to them. In an email I received today from SAM’s club they did just that. Connect...

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How Consumers are Using Smartphones to Shop

According to a Chadwick Martin Baily, a market research firm, over 70% of iPhone owners use their device while shopping. Not surprising not many use it for actual purchases, 17%. Here is a breakdown of what they do use Smartphones for while...

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If Google SERP Experiments, Caught in the Wild

It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance metrics, and tonight I seem to have stumbled on to one. Look at the two examples below taken just...

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Scaling Your Social Media with Advocacy Programs

Everyone wants to have a successful Social Media strategy; a Facebook page, a Twitter account & participation in forums and other social platforms. The problem is that the conversations about your products and services are going through the roof, or hopefully are,...