Monthly Archive: August 2011

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If You’re Totally Under Water, Are you Wet?

This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M...

Social Media – Product Development and Internal Communications 0

Social Media – Product Development and Internal Communications

Much attention is paid to Facebook and Twitter as a communications method with external customers. Rightly so, since between them they have quite a few subscribers. Often missing from the conversation is how social media tools can help companies develop better prodcuts...

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What is the First Thing You’ll Do?

This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...