With today’s announcement of the Amazon Fire tablet, you can be sure that tablet sales for the 2011 holiday season will go through the roof. If you’re still relying on your regular website to deliver you site to tablets, your missing the boat. As mentioned in this month’s Website Magazine,
“What’s the big appeal? New tablet apps such as TheFind’s Catalogue and Google Catalogs for the iPad. Tablets allow mobile consumers to view products on larger screens, giving retailers greater flexibility to display their inventories, pricing information, customer reviews, etc. Many retailer catalogs can be viewed in rich media through these apps”
Still not convinced? Here are 4 reasons to get a tablet strategy today:
- Navigation – Site navigation using a finger is much different than using a mouse. Since your hand is immediately in your way once it moves toward the screen to click, buttons need to be larger and other elements better positioned.
- Screen sizes – Table screen sizes are not all the same. With the common sizes being 7″ and 10″ your site may be hard to view on a smaller screen, causing visitors to have to “pinch & scroll”
- Personal experience – Tablets are a much more personal interaction than PC’s. People are more relaxed while using a tablet. Using fingers on a device to interact with products is more engaging than a mouse.
- Preferred over Smart phones – Why not just use your smart phone interface for tablets? Forty percent of tablet owners use their tablets instead of their personal computers when both are available, Forrester found. And though more people are shopping on , they use them mostly for comparing prices and receiving mobile coupons, and get frustrated by the small screen. (NY Times)
Do you have a tablet strategy for your eCommerce site?
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