Experience

D&M Holdings

Director of SEO & Social Media - 4/2010 – Present

Responsible for all SEO & Social media for Denon, Marantz, Boston Acoustics and D&M Pro brand groups.

• Increased Bonston Acoustics organic ranking by over 500% (Q1 2010)
• Part of launch team for global CMS on Sharepoint 2010
• Additional responsibilities include Site Development for all brands, Analytics and Usability

General Manager

Launched and manage The Speaker Company www.thespeakercompany.com, an online only loudspeaker retailer. “Quality Loudspeakers at half the Price”

• Successfully launched start-up business in 90 days
• Developed SEO strategy that lead to over 500 top 10 keyword rankings
• Develop product line including importing product from overseas
• Set up ecommerce site and all advertising campaigns
• See more Accomplishments

Director of Interactive Marketing
Director of RapidFAX

Launched and managed RapidFAX online faxing service. Repsonsible for all of EasyLinks Interactive Marketing.

• Successfully launched start-up project RapidFAX.com increasing revenue by 405% in 2006
• Increased conversion rate of online registration by 52% in 6 months
• Launched Affiliate, trained affiliate manager, increased orders by 251% in 2006
• Increased revenue by 30% month over month through Online and Affiliate marketing
• Manage profitable online marketing campaign reducing acquisition costs by 2/3
• Relaunched Intranet with easy to manage CMS (content management system)
• Successfully outsourced customer service and development overseas saving 20% on cost of 24 X 7 coverage
• See more Accomplishments

Consultant October 2004 – 2005

Manage 29 health related Internet sites including drkoop.com, healthcentral.com, healthscout.com, healthsquare.com.

Responsibility includes planning and execution of content, look & feel, usability and marketing. Accomplishments include creating an automated newsletter delivery system that dramatically increased newsletter sign ups by over 25%, newsletters opened to 11% and reduced manual intervention by a factor of 10 to 1. I also implemented multiple SEO initiatives which will increase organic page ranking. In addition, I have managed the largest increase in Google Ad word response the company has seen to date by a factor of 10.

General Manager Jan – April 2004

Stock Photography Company, Mountainside, NJ

Managed 60-person Stock Photography firm whose primary focus is selling images online. Strengthened IT structure for stability and reliability. Developed Business Continuity and Disaster Recovery Plan. Business was sold, opening door for next executive challenge.

• Saved cost and increased security by outsourcing selected IT functions
• Worked with Web development on methods to increase usability
• Worked with Marketing on interactive marketing strategies distribution plan
• Left when the company was sold.

Director of Sales & Marketing 2001 – 2003

Director of Sales & Marketing 2001 – 2003

AT&T Natural Voices Text-to-Speech- Florham Park, NJ

Led team of 6 in sales and business development for technology products – Text-to-Speech, Automatic Speech Recognition and Natural Language (Voice Tone).Launched products, setting pricing, developing offers, defining marketing activities, and setting up e-commerce website. Hired and trained 6 new sales staff.

• Team generated $88M in Interactive Speech sales by third quarter 2003
• Automated on-line sales contributing additional 15-20% to revenue stream while reducing costs
• Developed partnerships with major speech players including Nuance and Voice Genie
• Built sales business case, product offers and organized marketing efforts to launch AT&T Natural Voices Text-to-Speech product as a major speech player
• Led sales team to 92% of sales goal in first year of a new business
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AT&T Interactive Group – Parsippany, NJ

• Responsible for AT&T WorldNet, Anywho.com and ATT.com websites. Led 32-person Marketing, Technical, Product Management, Creative and Business Development Team with $24M in direct revenue responsibility. Developed website marketing and products strategy. Performed in-depth research to identify new partners. Cultivated relationships and negotiated contracts. Secured executive buy-in from 3 key stakeholders. Championed efforts to turn att.com into an e-commerce site vs. a public relations site. Fostered strategic team thinking by goal setting, status reviews, measurement and feedback.
• Start-up member of 8-person team launching AT&T WorldNet into the number 3 Internet provider
• Secured funding for, built and launched AT&T Anywho.com into a top 135 website in less than 6 months, earning 6 PC magazine top 100 awards
• For the 3 domains managed, all 3 consistently ranked in top 25 of all websites visited
• Adept at developing and communicating diverse technical, creative and content strategies to executives and employees
• Implemented first corporate email newsletter yielding over 500,000 signups
• Managed radio and magazine marketing plan for Anywho.com increasing usage by 20%
• Collaborated with Legal to craft AT&T’s online privacy policy
• Instituted strategy to save $4M in costs, resulting in profitability within 12 months
• Increased revenue 50% year over year for att.net
• Honored with True Spirit Award Winner, 1 of 266 recognized company-wide
• Red Carpet Award winner for creativity and persistence
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1991 – 1994 AT&T EasyLink – Parsippany, NJ

• Sales and offer development of e-mail and Electronic Data Interchange services.
• Developed marketing plan for new auto-response features for attmail
• Recipient of President’s Club Award twice for exceeding sales goals
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AT&T Computer Systems – Parsippany, NJ

• Sales and business development with AT&T’s second largest distributor representing $24M in annual sales.
• Increased sales from $6M to $24M annually
• Grew and managed a base of 220 Value Added Resellers
• Received Achievers Club Award twice for exceeding sales goals
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Retail Store Manager

1984 – 1986

• Manage $3M a year retail computer store with 4 Sales and Technical Support staff.
• Top add-0n sales