Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...
What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates), to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction....
Email marketing is alive and well. It is still one of the most effective ways of socializing your message to your fans, followers and potential customers. In fact, an article in Website Magazine states that Email is responsible for 56.8 percent of traffic arriving...
No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend...
High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why...
Who is Sombrero Man? A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to share a smile and even take a picture with you and your friends. If asked...
Many companies spend a lot of time watching what is said about them on Facebook. Some companies spend time looking on Twitter. Beyond Facebook and Twitter most companies pay little attention to managing their online reputation. Note this example of a company...
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...
One of the best aspects of social media is the power it gives consumers. The power to decide how and what they want you to communicate to them. In an email I received today from SAM’s club they did just that. Connect...
According to a Chadwick Martin Baily, a market research firm, over 70% of iPhone owners use their device while shopping. Not surprising not many use it for actual purchases, 17%. Here is a breakdown of what they do use Smartphones for while...
