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 Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and a beautiful, simple site design. GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. [...]  High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why sales numbers are not going up. Or do you want to know why they are [...]  According to a Chadwick Martin Baily, a market research firm, over 70% of iPhone owners use their device while shopping. Not surprising not many use it for actual purchases, 17%. Here is a breakdown of what they do use Smartphones for while shopping, as posted in Website Magazine. 66% price comparison  Physical stores spend a small forture making sure that the first thing you see when you walk in the door is something that will get your attention. The oval layout of Kohl’s was carefully planned to lead people by profitable departments. Macy’s designs what you see getting on and off escalators with an exact science. Point [...]  Many e-commerce businesses use an Affiliate marketing strategy to increase sales and those who are not are missing an opportunity to increase sales by up to 20%. Most e-commerce businesses that use affiliates greatly under-utilize this incredible resource. If you are not communicating with your affiliates at least twice a month than you are leaving money and social media [...] It’s April folks. Time to think snow, red ribbons and fat men in red suits. In other words time to get your e-commerce & marketing strategy ready for 2011 holiday season. Time to get all that data you have from the 2010 holiday season and put it to good use. (you did gather data right?) [...] 
Image by Getty Images via @daylife Usability is a critical factor in website conversion so making your site as user friendly as possible should be an ongoing, never-ending goal. Best Buy is my first site of the week. Here’s why. Large easy to read navigation with fewer than 8 items  E-Commerce is growing. Does your shopping cart meet your needs? E-Commerce reduces costs, increases profits and can be infinitely more targeted. The Census Bureau of the Department of Commerce announced in May the estimate of U.S. retail e-commerce sales for the first quarter of 2010, adjusted for seasonal variation, but not for price changes, was $38.7 [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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