Category: Internet Strategy

Great Video on SEO , Post Panda 0

Great Video on SEO , Post Panda

This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two years. Hat off to my friend Nick Musica for calling this out two years ago in his book, When Search Meets...

Try This Tuesday- Gamification 0

Try This Tuesday- Gamification

Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified. Current Examples Most of us...

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When Not to Use the Facebook Like Button

There is no doubt that the Facebook like button can help your social media efforts. However there are times when it is not the best choice for your site. B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially...

A CEO’s Guide to Affiliate Marketing – Part 1 0

A CEO’s Guide to Affiliate Marketing – Part 1

What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates),  to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction....

SEO Has No Place As Your Main Content Strategy 0

SEO Has No Place As Your Main Content Strategy

No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend...

Online-Retail Integration for Surveys, Done Well 0

Online-Retail Integration for Surveys, Done Well

Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...

Forget Panda, Provide Value 0

Forget Panda, Provide Value

I just got the latest newsletter from Netelixr, a Search company owned by my friend Udayan Bose. The title was Making the Second Half of 2011 Count With Google Panda.  Pointing out that there are only 67 days till back-to-school and 6...