Category: Internet Strategy
This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two years. Hat off to my friend Nick Musica for calling this out two years ago in his book, When Search Meets...
Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified. Current Examples Most of us...
Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum...
There is no doubt that the Facebook like button can help your social media efforts. However there are times when it is not the best choice for your site. B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially...
What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates), to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction....
No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend...
Who is Sombrero Man? A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to share a smile and even take a picture with you and your friends. If asked...
Many companies spend a lot of time watching what is said about them on Facebook. Some companies spend time looking on Twitter. Beyond Facebook and Twitter most companies pay little attention to managing their online reputation. Note this example of a company...
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...
I just got the latest newsletter from Netelixr, a Search company owned by my friend Udayan Bose. The title was Making the Second Half of 2011 Count With Google Panda. Pointing out that there are only 67 days till back-to-school and 6...