Category: Internet Strategy

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Making Your Blog Mobile Ready

I’m sure by now everyone knows the importance of mobile. Making your web site mobile ready is something that should at least be on your to-do list. Sure, it is expensive and time consuming to make your site mobile, but even if...

What’s Your 2011 Holiday Strategy? 0

What’s Your 2011 Holiday Strategy?

It’s April folks. Time to think snow, red ribbons and fat men in red suits. In other words time to get your e-commerce & marketing strategy ready for 2011 holiday season. Time to get all that data you have from the 2010...

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Social Media – Low Tech

I’ve written before that not all Social Media is Facebook and Twitter. In the old days we had forums and bulletin boards which were very social indeed. The best social media reaches the customers you want at a time and place that...

Chief Marketing Technologist 0

Chief Marketing Technologist

Interactive marketing and technology are becoming increasingly intertwined. So much in fact that that even your average online marketing manager needs to have a good understanding of the technologies that drive today’s successful online marketing campaigns. Marketing Sherpa posted an article on...

Will Google Instant Search Effect Your Search Strategy? 0

Will Google Instant Search Effect Your Search Strategy?

Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward. What does Google Instant...

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Corporate Blogging

I just read a post at Building43, a site dedicated to small business on the web titled Top Five Reasons No One Reads Your Company Blog. The net net of this was as follows.  Hiring an intern write your blog instead of the...

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Measuring Your Websites Internet Strategy Initiatives

Most companies these days have websites. If you have an ecommerce website it is fairly easy to determine your measurement points; Traffic, Conversions and Average Order Size T/C/A.  With these three metrics you can determine quite a bit. But if you’re not...

Building an Interent Strategy 0

Building an Interent Strategy

Your first Internet Strategy Most folks think that an Internet strategy is solved by simply having a web site. You know, build it and they will come. Well even if they do come what will they do when they get there and...