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Nick Valente is fully responsible for the content of this site. The opinons expressed are that of Nick Valente and do not represent his employeer or any of it's associated companies.

SEO & Site Design

SEO Graphic-Design

Four months ago Google rolled out what I think is an under examined feature, Site Preview. This little addition allows users to preview what the site looks like before they click. So you’re asking yourself what does site design have to do with SEO? Everything. Many marketers make the mistake of looking the parts of [...]

Flash Still Not Seen By Search Engines

Adobe_Flash_Logo

Reading Jill Whalen’s lastest email newletter and one of my favorite topics came up.  How well do search engines index Flash sites or Flash on sites. I always tell people that if they really want interactivity on their sites there are other ways to accomplish this including JQuery. Unfortunately marketing departments everywhere are still madly [...]

SEO - Not Dead Yet

Image via Wikipedia

To quote a favorite Monty Python line SEO is not dead yet, nor has it peaked. With the latest release of Panda from Google, getting to the top of the search results is still an attainable goal for many sites. Google will always continue to make strides against black hat SEO and [...]

Did Google’s Algorithm Change Your Ranking?

Google, in an effort to get rid of spam sites known as content farms changed their famous algorithm in an effort to deliver better results for their customers. This is a good idea for almost everyone, unless of course you run a content farm. One famous site, Mahalo.com which aggregates content from multiple places suffered [...]

Will Google Instant Search Effect Your Search Strategy?

Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward.

What does Google Instant Search Do? (from the Google Analytics Blog)

The user begins to type a query on [...]

How Many Friends Can you Have?

No matter how hard I try I keep coming back to the thought that marketers are over relying on Facebook and Twitter. Yes it’s great that we can put their widgets on our sites and it makes us feel good that we have all these friends on our fan pages. Questions keep popping into my head.

How much [...]

Easy Optimization, RSS Feeds

Everyone talks about how hard it is to optimize their websites. No one has the time or the ideas as to what do without adding additional resources to call bloggers and other websites to get them to write about your product or service. Yet it is amazing how many websites, large and small don’t use [...]

When to Use SEO vs PPC

A recent study by Conductor found that many fortune 500 companies are not investing in organic search results or SEO. Instead they are pouring money into PPC advertising. Pay per click advertising has its place, no doubt, but it is not a good long term strategy by itself. Here are some basic guidelines for building [...]

Top Ten Search Results, Where do you Rank?

An important part of your Internet strategy should be to rank well for the top keywords in your industry. According to an article in Website Magazine May 2010, less than 2% of company websites showed a significant number of their keyword terms in the top results. The article defined top results as the top 100!

Top [...]