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 From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company, in a coporate structure that was primarily a two-tier sales organization. With a very [...] What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates), to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction. It is also referred to as Performance Marketing as the Affiliates are only paid [...]  High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why sales numbers are not going up. Or do you want to know why they are [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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