Category: CEO Guides

A CEO’s Guide to Affiliate Marketing – Part 1 0

A CEO’s Guide to Affiliate Marketing – Part 1

What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates),  to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction....

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A CEO’s Guide to e-Commerce Metrics

High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why...