Digital Shades of Grey
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral content. You just know there is a secret sauce to creating it, you just can’t...
There are already some articles on the marketing lessons on Pokémon Go. An article in Business Insider suggests it’s about engaging in VR and AR. These communities have been around since literally the late 90’s, I don’t think that’s it. Simplicity works...
I often hear folks say a single call to action is critical for communications success. It distracts folks from what you want them to do. Bifurcates your efforts and challenges success. List the Reasons 1 CTA is Better than 2 There are...
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...
Just read a great post about 10 things not to post on your social handle. Here’s my list of things not to post on your business social handle. A lot of the following will seem like a duh, no kidding. Then again...
The Internet is an insatiable beast. It needs fodder to keep churning out giggles, laughs, tears and of course, outrage. For the most part the faux content machine of the net churns out shareable content at a breakneck pace. These take care of...
Please note the following is not a political statement or endorsement of any candidate or ideal. Seriously, it’s not. Nope, it’s not the crazy hair and it’s mostly not their political agenda! But what they both do have in common you need to...
You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...
Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the time I used Tax Cut mostly because I became familiar with the interface. Human nature I...
I just finished reading three well written articles in The Fader, </a>a music focused magazine. Fascinating articles really. All paint detailed pictures of young cutting edge artists whose appeal to their generation is easy to imagine. My personal interest in this magazine...
