Category: Marketing

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Diversity in Marketing & Advertising

Diversity is a greatly underused in day to day marketing activities.  Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...

DIgital Social Media Measurement 0

Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...