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 In a recent post Altimeter, the social media strategy folks, posted a great graphic on the Social Media Hour Glass. It documents the buying cycle through social media interaction. Being a firm believer in the role of content in social media, I took Altimeters’ hourglass and mapped out what content would look like against the Social [...]  We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9 week holiday planning calendar in it. I like the NetElixer Calendar. Below I’ve added [...]  Image via Wikipedia Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears that the folks at Obama’s HQ are at the cutting [...]  From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company, in a coporate structure that was primarily a two-tier sales organization. With a very [...]  This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M results when you search for this) To say that consumers are bombarded with input [...]  With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve thought of a few more things to add, but I hope it gets [...]  Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or website. Knowing those interests is key to successfully marketing and selling to your customer. Make an [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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Getting the Most out of Comments
Image via Wikipedia
So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great for better SEO.
Taming the Spam Beast
As anyone who has ever [...]