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  • Social Media Content Strategy

Disclaimer

Nick Valente is fully responsible for the content of this site. The opinons expressed are that of Nick Valente and do not represent his employeer or any of it's associated companies.

Social Media Content Strategy

social-content-strategy

In a recent post Altimeter, the social media strategy folks, posted a great graphic on the Social Media Hour Glass. It documents the buying cycle through social media interaction.

Being a firm believer in the role of content in social media, I took Altimeters’ hourglass and mapped out what content would look like against the Social [...]

eCommerce & Digital Marketing 9 Week Holiday Planning Calendar

9weekholiday

We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9 week holiday planning calendar in it. 

I like the NetElixer Calendar. Below I’ve added [...]

The Gamification of Politics

obama-gamification

Image via Wikipedia

Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears that the folks at Obama’s HQ are at the cutting [...]

Building Your New Brand Online

Building brand awareness

From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company, in a coporate structure that was primarily a two-tier sales organization.

With a very [...]

If You're Totally Under Water, Are you Wet?

waterDrop

This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M results when you search for this)

To say that consumers are bombarded with input [...]

Social Media - Product Development and Internal Communications

Much attention is paid to Facebook and Twitter as a communications method with external customers. Rightly so, since between them they have quite a few subscribers. Often missing from the conversation is how social media tools can help companies develop better prodcuts and improve internal communications.

Product Development and Social Media

Corporations have spent a great deal of [...]

Resume Infographic

Infographic Resume of Nick Valente - Digital Marketing and ECommerce Expert

With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve thought of a few more things to add,  but I hope it gets [...]

Total Customer eCommerce

engage

Are you marketing to your entire customer or just to the part that wants your specific product?

Holistic Digital Marketing & eCommerce

Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or website. Knowing those interests is key to successfully marketing and selling to your customer.

Make an [...]

Try This Tuesday- Gamification

Image via Wikipedia

Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified.

Current Examples

Most of us have heard of or tried foursquare, the location based check-in [...]

Getting the Most out of Comments

Image via Wikipedia

So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great for better SEO.

Taming the Spam Beast

As anyone who has ever [...]