Give Customers The Power
One of the best aspects of social media is the power it gives consumers. The power to decide how and what they want you to communicate to them. In an email I received today from SAM’s club they did just that. Connect...
Category: Social Media
Scaling Your Social Media with Advocacy Programs
Everyone wants to have a successful Social Media strategy; a Facebook page, a Twitter account & participation in forums and other social platforms. The problem is that the conversations about your products and services are going through the roof, or hopefully are,...
Why Viral Videos Fail
Verizon recently posted an online video called Verizon 4G LTE Rocket Test. The video, shown below shows 4 – 20-somethings shooting a rocket at a Verizon hotspot pinned to a target. It’s short, pretty cool and the excited reaction of the participants...
InfoGraph on History of Social Media
This is a great InforGraph on the history of Social Media. Click to enlarge.Courtesy of Central Desktop
Social Media – Low Tech
I’ve written before that not all Social Media is Facebook and Twitter. In the old days we had forums and bulletin boards which were very social indeed. The best social media reaches the customers you want at a time and place that...
AddThis adds Multiple Profiles
AddThis has added the ability to have multiple profiles, allowing your to share an account with team members or clients. Profiles also include blocked domains and custom email templates. Measuring the lift you get from your social media efforts is challenging. AddThis,...
Social Media Management Companies
You can see the social business stack on the left developed by Altimiter. This is a great chart showing the many different apsects of Social Media from creation to propogation. This week they posted about the growth in Social Media Management...
Google Adwords are Better than Facebook Ads
If you’re getting caught up in the Social Media world and think it would be perfect to advertise your product or service through Facebook due to its extreme targeting it avails, you might want to first consider the following obvious factors. Facebook...
Facebook Fan Page Changes: Good or Bad for You?
Facebook has made some major changes to Fan Pages. (2-2011) In this there is some good news and maybe bad news for businesses using Facebook to reach fans. The changes will go into effect automatically in March but you can change over...
How Many Friends Can you Have?
No matter how hard I try I keep coming back to the thought that marketers are over relying on Facebook and Twitter. Yes it’s great that we can put their widgets on our sites and it makes us feel good that we have all...
