You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...
We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9...
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve...
Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or...
Bed Bath & Beyond is the lone home goods retailer since Linen’s and Thing’s folded a while back. They have a great selection of products, sometimes at fantastic prices. I’ve always thought the stores were a bit crowded in an old fashioned...
There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making...
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...
Does your e-commerce system present a problem for the 2011 holiday season? It’s almost July, but depending on the size of your company and e-commerce efforts it may not be too late to upgrade your e-commerce platform. Top providers Website Magazine posted...
Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...
