Category: E-Commerce

DIgital Social Media Measurement 0

Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...

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Total Customer eCommerce

Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or...

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Site of the Week – Bed, Bath & Beyond

Bed Bath & Beyond is the lone home goods retailer since Linen’s and Thing’s folded a while back. They have a great selection of products, sometimes at fantastic prices. I’ve always thought the stores were a bit crowded in an old fashioned...

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5 Easy Ways to Improve Your ECommerce Site

There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making...

Site of the Week – Giggle.com 1

Site of the Week – Giggle.com

I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...

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Your Biggest E-Commerce Problem for 2011

Does your e-commerce system present a problem for the 2011 holiday season? It’s almost July, but depending on the size of your company and e-commerce efforts it may not be too late to upgrade your e-commerce platform. Top providers Website Magazine posted...

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Selling High End Products Online

Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...