Digital Shades of Grey
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral content. You just know there is a secret sauce to creating it, you just can’t...
There are already some articles on the marketing lessons on Pokémon Go. An article in Business Insider suggests it’s about engaging in VR and AR. These communities have been around since literally the late 90’s, I don’t think that’s it. Simplicity works...
I often hear folks say a single call to action is critical for communications success. It distracts folks from what you want them to do. Bifurcates your efforts and challenges success. List the Reasons 1 CTA is Better than 2 There are...
AI, artificial intelligence has made great leaps in the past few years and is poised to make greater leaps in the very near future. Two articles by Vivek Wadwa drove home that point for me this week. The sentence in a recent...
Finding good content to share is often a chore. Finding good content that everyone else hasn’t already shared is even more challenging. Listed below are 4 ways to get some quality content that others may not have gotten to yet. Quibb Reddit...
New year, new goals. Here are 6 social media goals I have in mind for 2016, what are yours? Be more human. Don’t talk like a salesperson or a political partisan. No one cares. Once you go to “that place” most people stop listening....
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...
Just read a great post about 10 things not to post on your social handle. Here’s my list of things not to post on your business social handle. A lot of the following will seem like a duh, no kidding. Then again...
Instagram has now been with us for 5 years. Who would have thought a simple photo sharing app could have gone so far in such a short time. But let’s cut to the chase, here’s the list of five things you should try...
The Internet is an insatiable beast. It needs fodder to keep churning out giggles, laughs, tears and of course, outrage. For the most part the faux content machine of the net churns out shareable content at a breakneck pace. These take care of...
