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Author: Admin31

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Pintrest – Blogging Without Words

Looking at the success of Pintrest this morning it finally hit me. Pintrest is a success for a couple of reasons, but one in particular. It requires very little writing. A Base Level At a base level Pintrest gives the average or...

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How Not to Use QR Codes for Print

  QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without thought as to what they want to accomplish. How to have a Bad Customer Experinece with QR Codes In a recent Sunday newspaper (yes,...

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6 Lessons about Marketing from 20 Years of Marriage

It will be 20 years since I married my beautiful wife on September 21, 1991. Since then I’ve worked hard on 3 things; staying happily married, surviving my children, and digital marketing and eCommerce. I’ve had great success on all three and...

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The Gamification of Politics

Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears...

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If You’re Totally Under Water, Are you Wet?

This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M...

Social Media – Product Development and Internal Communications 0

Social Media – Product Development and Internal Communications

Much attention is paid to Facebook and Twitter as a communications method with external customers. Rightly so, since between them they have quite a few subscribers. Often missing from the conversation is how social media tools can help companies develop better prodcuts...

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What is the First Thing You’ll Do?

This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...