Interactive marketing and technology are becoming increasingly intertwined. So much in fact that that even your average online marketing manager needs to have a good understanding of the technologies that drive today’s successful online marketing campaigns. Marketing Sherpa posted an article on...
Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward. What does Google Instant...
E-Commerce is growing. Does your shopping cart meet your needs? E-Commerce reduces costs, increases profits and can be infinitely more targeted. The Census Bureau of the Department of Commerce announced in May the estimate of U.S. retail e-commerce sales for the first quarter...
No matter how hard I try I keep coming back to the thought that marketers are over relying on Facebook and Twitter. Yes it’s great that we can put their widgets on our sites and it makes us feel good that we have all...
Putting web analytic’s at the front of your Internet Strategy is one of the most important decisions you can make. The cheapest way to get into analytics is through Google Analytics, a free service from Google. If you’re like most companies you...
Remember when AOL was ruling the world as the undisputed online champ? Me too. The number of subscribers they had was just too great for them to fail. That is being said about Facebook today. How long before Facebook’s mounting Privacy missteps...
I just read a post at Building43, a site dedicated to small business on the web titled Top Five Reasons No One Reads Your Company Blog. The net net of this was as follows. Hiring an intern write your blog instead of the...
With the advent of Facebooks new venture into capturing and sharing as much information as they can, you will need a strategy to inform your users how you connect to Facebook and what you do with this information. Do you need a...
Everyone talks about how hard it is to optimize their websites. No one has the time or the ideas as to what do without adding additional resources to call bloggers and other websites to get them to write about your product or...
Most companies these days have websites. If you have an ecommerce website it is fairly easy to determine your measurement points; Traffic, Conversions and Average Order Size T/C/A. With these three metrics you can determine quite a bit. But if you’re not...
