In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...
Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will...
Email marketing is alive and well. It is still one of the most effective ways of socializing your message to your fans, followers and potential customers. In fact, an article in Website Magazine states that Email is responsible for 56.8 percent of traffic arriving...
High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why...
Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward. What does Google Instant...
Putting web analytic’s at the front of your Internet Strategy is one of the most important decisions you can make. The cheapest way to get into analytics is through Google Analytics, a free service from Google. If you’re like most companies you...
