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 In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be painfully obvious but you will surely want to go with the channel that gets the [...]  This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the job, there is only ONE honest answer. The Best First Step Building a comprehensive digital [...]  Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will trump SEO for conversions, but outside of that an organic search will usually [...]  Email marketing is alive and well. It is still one of the most effective ways of socializing your message to your fans, followers and potential customers. In fact, an article in Website Magazine states that Email is responsible for 56.8 percent of traffic arriving at the shopping cart and 67 percent of the conversions. Despite the importance [...]  High Level Metrics This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are you frustrated trying to get straight answers from your e-Commerce folks as to why sales numbers are not going up. Or do you want to know why they are [...] Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward. What does Google Instant Search Do? (from the Google Analytics Blog) The user begins to type a query on [...] Putting web analytic’s at the front of your Internet Strategy is one of the most important decisions you can make. The cheapest way to get into analytics is through Google Analytics, a free service from Google. If you’re like most companies you want to pull all that great data into an Excel spreadsheet and start [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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