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Nick Valente is fully responsible for the content of this site. The opinons expressed are that of Nick Valente and do not represent his employeer or any of it's associated companies.

Building Your New Brand Online

Building brand awareness

From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company, in a coporate structure that was primarily a two-tier sales organization.

With a very [...]

Resume Infographic

Infographic Resume of Nick Valente - Digital Marketing and ECommerce Expert

With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve thought of a few more things to add,  but I hope it gets [...]

Give First, Then Receive - Better Affiliate Marketing

Affiliate newsletters

Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum of  60% of your posts should be about the technology and music that [...]

A CEO's Guide to Affiliate Marketing - Part 1

What is Affiliate Marketing?

Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates),  to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction. It is also referred to as Performance Marketing as the Affiliates are only paid [...]

Use Affilaites in Your Social Media Strategy

affiliate-social

Many e-commerce businesses use an Affiliate marketing strategy to increase sales and those who are not are missing an opportunity to increase sales by up to 20%.

Most e-commerce businesses that use affiliates greatly under-utilize this incredible resource.

If you are not communicating with your affiliates at least twice a month than you are leaving money and social media [...]