From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company,...
With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve...
Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum...
What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing efforts (the Affiliates), to drive traffic to your site and create a desired action, be it a sale, download or other measurableaction....
Many e-commerce businesses use an Affiliate marketing strategy to increase sales and those who are not are missing an opportunity to increase sales by up to 20%. Most e-commerce businesses that use affiliates greatly under-utilize this incredible resource. If you are not communicating with...
