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 Everyone has seen them. The headline screams a crazy tune, but the copy does not back it up. Today in the Huffington Post, experts at this, a headline read; “Fox News President Makes Shocking Admission About Sarah Palin” OK, great headline, makes people want to click to read it. Problem is the only mention of the [...]  In a recent post Altimeter, the social media strategy folks, posted a great graphic on the Social Media Hour Glass. It documents the buying cycle through social media interaction. Being a firm believer in the role of content in social media, I took Altimeters’ hourglass and mapped out what content would look like against the Social [...]  This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M results when you search for this) To say that consumers are bombarded with input [...]  Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will trump SEO for conversions, but outside of that an organic search will usually [...]  Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or website. Knowing those interests is key to successfully marketing and selling to your customer. Make an [...]  Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum of 60% of your posts should be about the technology and music that [...]  In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of SEO, their underlying factors, and the estimated weight of each. Weight is a 1 [...] Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google, and your social media planning. At lunch a few weeks ago a colleague complained that he is also constantly asked the same question. I thought I’d put together a collection [...]  Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and a beautiful, simple site design. GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. [...] No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend or become a lifetime customer. Yes it is important to rank high in [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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