Digital Shades of Grey
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral content. You just know there is a secret sauce to creating it, you just can’t...
Finding good content to share is often a chore. Finding good content that everyone else hasn’t already shared is even more challenging. Listed below are 4 ways to get some quality content that others may not have gotten to yet. Quibb Reddit...
Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does several things. Makes you feel good about the product; in this case France. Laugh, everyone likes that. Have a...
Everyone has seen them. The headline screams a crazy tune, but the copy does not back it up. Today in the Huffington Post, experts at this, a headline read; “Fox News President Makes Shocking Admission About Sarah Palin” OK, great headline, makes...
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...
This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M...
Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will...
Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or...
Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum...
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of...
