Digital Shades of Grey
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral content. You just know there is a secret sauce to creating it, you just can’t...
I often hear folks say a single call to action is critical for communications success. It distracts folks from what you want them to do. Bifurcates your efforts and challenges success. List the Reasons 1 CTA is Better than 2 There are...
What would you say is Amazon’s new phone, Fire Phone’s best feature? Unlimited cloud storage of photographs The ability to scan products easily 3D images Mayday Depending on what you’re looking for any one of these could be a best feature for...
Bed Bath & Beyond is the lone home goods retailer since Linen’s and Thing’s folded a while back. They have a great selection of products, sometimes at fantastic prices. I’ve always thought the stores were a bit crowded in an old fashioned...
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...
Email marketing is alive and well. In fact as I mentioned in a recent post on email mistakes , Website Magazine states that Email is responsible for 56.8 percent of traffic arriving at the shopping cart and 67 percent of the conversions....
Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...
It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance metrics, and tonight I seem to have stumbled on to one. Look at the two examples below taken just...
Reading Jill Whalen’s lastest email newletter and one of my favorite topics came up. How well do search engines index Flash sites or Flash on sites. I always tell people that if they really want interactivity on their sites there are other...
