Nick Valente

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Diversity in Marketing & Advertising

Diversity is a greatly underused in day to day marketing activities.  Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...

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10 Social Holiday Checkup Ideas

Are you ready for the holiday and the social challenges and opportunities it brings?  Now is the time to check your holiday plans twice for the upcoming holiday season. Here are some things you need to think about now. You’ll see that...

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6 Lessons from 24 Years of Marriage

I originally posted this 4 years ago on my 20th wedding anniversary. Lessons I still need to remind myself both in my marriage and my work life. But especially in my marriage, the more important of the two. It will be 20 24...

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Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...

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Painc Free Social Media

We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It could be a competitor calling you out, a key influencer complaining or a blog writing a scathing review of your new product...

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Are You Chasing Marketing Unicorns?

In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost guarantee your success. The question still remains did you move your business forward in the process? What...