Social Media Content Strategy
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...
Nick Valente Blog
Pintrest – Blogging Without Words
Looking at the success of Pintrest this morning it finally hit me. Pintrest is a success for a couple of reasons, but one in particular. It requires very little writing. A Base Level At a base level Pintrest gives the average or...
How Not to Use QR Codes for Print
QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without thought as to what they want to accomplish. How to have a Bad Customer Experinece with QR Codes In a recent Sunday newspaper (yes,...
6 Lessons about Marketing from 20 Years of Marriage
It will be 20 years since I married my beautiful wife on September 21, 1991. Since then I’ve worked hard on 3 things; staying happily married, surviving my children, and digital marketing and eCommerce. I’ve had great success on all three and...
eCommerce & Digital Marketing 9 Week Holiday Planning Calendar
We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9...
The Gamification of Politics
Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears...
7 Steps to Building Your New Brand Online
From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company,...
If You’re Totally Under Water, Are you Wet?
This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week long conversation among folks who were at our house that weekend. (there are also 37M...
Social Media – Product Development and Internal Communications
Much attention is paid to Facebook and Twitter as a communications method with external customers. Rightly so, since between them they have quite a few subscribers. Often missing from the conversation is how social media tools can help companies develop better prodcuts...
Choosing the Right Digital Marketing Mix
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
