Digital Shades of Grey
I originally posted this 4 years ago on my 20th wedding anniversary. Lessons I still need to remind myself both in my marriage and my work life. But especially in my marriage, the more important of the two. It will be 20 24...
Please note the following is not a political statement or endorsement of any candidate or ideal. Seriously, it’s not. Nope, it’s not the crazy hair and it’s mostly not their political agenda! But what they both do have in common you need to...
You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...
We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It could be a competitor calling you out, a key influencer complaining or a blog writing a scathing review of your new product...
In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost guarantee your success. The question still remains did you move your business forward in the process? What...
Do your social media goals match your business goals? They should.
Facebook and Twitter are a great way to engage and inform your customers in social. So can Pinterest, Instagram and a hand full of others, but the two big handles each have soemthing the other, and others do not. Facebook Facebook has...
Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the time I used Tax Cut mostly because I became familiar with the interface. Human nature I...
Most brands have no idea who they are. Yes, they know they know what they sell and usually what problem it solves for their customers. But many have no idea who they are or what they stand for. Why is it important...
What happens to the online ad business when a large part of the population starts to perform the majority of its search and information requests via an audio only interface? We do it now with our phones, or can, and now Amazon has...
