Nick Valente

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6 Lessons from 24 Years of Marriage

I originally posted this 4 years ago on my 20th wedding anniversary. Lessons I still need to remind myself both in my marriage and my work life. But especially in my marriage, the more important of the two. It will be 20 24...

DIgital Social Media Measurement 0

Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...

Woman afraid of Spider - Getty Images 0

Painc Free Social Media

We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It could be a competitor calling you out, a key influencer complaining or a blog writing a scathing review of your new product...

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Are You Chasing Marketing Unicorns?

In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost guarantee your success. The question still remains did you move your business forward in the process? What...

Amazon Echo 0

What happens to ads when search goes audio?

What happens to the online ad business when a large part of the population starts to perform the majority of its search and information requests via an audio only interface? We do it now with our phones, or can, and now Amazon has...