Are You Chasing Marketing Unicorns?
In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost guarantee your success. The question still remains did you move your business forward in the process?
What you can use as a measure measurement:
- Click Through
- Brand Lift
- Time on Site
- Your Goal
How do you decide what to measure? Is it moving your business forward? If you think it does, how is it doing that and how did you measure it? No matter what you convince yourself you are measuring, make sure it’s actually there.