Tagged: Measurement

DIgital Social Media Measurement 0

Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...


Are You Chasing Marketing Unicorns?

In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost guarantee your success. The question still remains did you move your business forward in the process? What...