No matter how hard I try I keep coming back to the thought thatĀ marketers areĀ over relying on Facebook and Twitter. Yes it’s great that we can put their widgets on our sites and it makes us feel good that we have all these friends on our fan pages. Questions keep popping into my head.
How much [...]
Everyone talks about how hard it is to optimize their websites. No one has the time or the ideas as to what do without adding additional resources to call bloggers and other websites to get them to write about your product or service. Yet it is amazing how many websites, large and small don’t use [...]
A recent study by Conductor found that many fortune 500 companies are not investing in organic search results or SEO. Instead they are pouring money into PPC advertising. Pay per click advertising has its place, no doubt, but it is not a good long term strategy by itself. Here are some basic guidelines for building [...]
An important part of your Internet strategy should be to rank well for the top keywords in your industry. According to an article in Website Magazine May 2010, less than 2% of company websites showed a significant number of their keyword terms in the top results. The article defined top results as the top 100!
Top [...]