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 In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be painfully obvious but you will surely want to go with the channel that gets the [...]  Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will trump SEO for conversions, but outside of that an organic search will usually [...]  In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of SEO, their underlying factors, and the estimated weight of each. Weight is a 1 [...] Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google, and your social media planning. At lunch a few weeks ago a colleague complained that he is also constantly asked the same question. I thought I’d put together a collection [...]  Even if you have a staff person that does SEO or a full blown SEO department, there may still come times when you may need some help. Even large companies fail in many of the basics of making their site easy for users and search engines to use and understand. When you reach this point, [...] No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend or become a lifetime customer. Yes it is important to rank high in [...]  It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance metrics, and tonight I seem to have stumbled on to one. Look at the two examples below taken just 10 minutes apart from each other. What I’m assuming is the test one on [...] I just got the latest newsletter from Netelixr, a Search company owned by my friend Udayan Bose. The title was Making the Second Half of 2011 Count With Google Panda. Pointing out that there are only 67 days till back-to-school and 6 months to the holiday season, the main message is getting your site SEO [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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Getting the Most out of Comments
Image via Wikipedia
So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great for better SEO.
Taming the Spam Beast
As anyone who has ever [...]