Digital Shades of Grey
What happens to the online ad business when a large part of the population starts to perform the majority of its search and information requests via an audio only interface? We do it now with our phones, or can, and now Amazon has...
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will...
Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified. Current Examples Most of us...
So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great...
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of...
Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google, and your social media planning. At lunch a few weeks ago a colleague complained that he is also constantly asked...
Even if you have a staff person that does SEO or a full blown SEO department, there may still come times when you may need some help. Even large companies fail in many of the basics of making their site easy for...
No company should be optimizing their website for search engines. Last time I checked, not a single search engine has every purchased a product or service from any business I’ve run. No search engine has given a personal endorsement to a friend...
It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance metrics, and tonight I seem to have stumbled on to one. Look at the two examples below taken just...
