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 In a recent post Altimeter, the social media strategy folks, posted a great graphic on the Social Media Hour Glass. It documents the buying cycle through social media interaction. Being a firm believer in the role of content in social media, I took Altimeters’ hourglass and mapped out what content would look like against the Social [...] 
9 Week Holiday Planner QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without thought as to what they want to accomplish. How to have a Bad Customer Experinece with QR Codes In a recent Sunday newspaper (yes, I do still get a paper) ad section, a large local retailer [...]  We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9 week holiday planning calendar in it. I like the NetElixer Calendar. Below I’ve added [...]  From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company, in a coporate structure that was primarily a two-tier sales organization. With a very [...]  In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be painfully obvious but you will surely want to go with the channel that gets the [...]  This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the job, there is only ONE honest answer. The Best First Step Building a comprehensive digital [...]  With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve thought of a few more things to add, but I hope it gets [...]  There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making incremental but substantial improvements to your site, that will increase conversions and reduce cart [...]  It was 10 years ago in March of 2001 that famed business strategist Michael Porter wrote an article for the Harvard Business Review titled Strategy & the Internet. In this article he got a few things wrong, like reverse auctions like Priceline would not continue to work & Internet advertising revenues would drop. Overall however Porter’s [...] Image via CrunchBase This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two years. Hat off to my friend Nick Musica for calling this out two years ago in his book, When Search Meets Usability. Too many people think just regular everyday good content is [...] |
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Copyright © 2012 Nick Valente - All Rights Reserved Nick Valente is an e-Commerce and Digital Marketing Expert with over 16 years experience. He lives with his family in Northern New Jersey, and is available for full time employment. |
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