Category: Internet Strategy

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Social Media Content Strategy

Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...

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How Not to Use QR Codes for Print

  QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without thought as to what they want to accomplish. How to have a Bad Customer Experinece with QR Codes In a recent Sunday newspaper (yes,...

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What is the First Thing You’ll Do?

This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...

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5 Easy Ways to Improve Your ECommerce Site

There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making...

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Internet Strategy – Gaining Competitive Advantage

It was 10 years ago in March of 2001 that famed business strategist Michael Porter wrote an article for the Harvard Business Review titled Strategy & the Internet. In this article he got a few things wrong, like reverse auctions like Priceline would...