Digital Shades of Grey
Instagram has now been with us for 5 years. Who would have thought a simple photo sharing app could have gone so far in such a short time. But let’s cut to the chase, here’s the list of five things you should try...
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...
QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without thought as to what they want to accomplish. How to have a Bad Customer Experinece with QR Codes In a recent Sunday newspaper (yes,...
We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9...
From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company,...
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...
With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and try my hand at creating a infographic resume. It is still a work in progress as I’ve...
There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making...
It was 10 years ago in March of 2001 that famed business strategist Michael Porter wrote an article for the Harvard Business Review titled Strategy & the Internet. In this article he got a few things wrong, like reverse auctions like Priceline would...
