Digital Shades of Grey
No matter how hard I try I keep coming back to the thought that marketers are over relying on Facebook and Twitter. Yes it’s great that we can put their widgets on our sites and it makes us feel good that we have all...
Putting web analytic’s at the front of your Internet Strategy is one of the most important decisions you can make. The cheapest way to get into analytics is through Google Analytics, a free service from Google. If you’re like most companies you...
Remember when AOL was ruling the world as the undisputed online champ? Me too. The number of subscribers they had was just too great for them to fail. That is being said about Facebook today. How long before Facebook’s mounting Privacy missteps...
I just read a post at Building43, a site dedicated to small business on the web titled Top Five Reasons No One Reads Your Company Blog. The net net of this was as follows. Hiring an intern write your blog instead of the...
With the advent of Facebooks new venture into capturing and sharing as much information as they can, you will need a strategy to inform your users how you connect to Facebook and what you do with this information. Do you need a...
Everyone talks about how hard it is to optimize their websites. No one has the time or the ideas as to what do without adding additional resources to call bloggers and other websites to get them to write about your product or...
Most companies these days have websites. If you have an ecommerce website it is fairly easy to determine your measurement points; Traffic, Conversions and Average Order Size T/C/A. With these three metrics you can determine quite a bit. But if you’re not...
Time for a little drama. In a great post by Jeremiah Owyang we see how Levi’s used new Facebook tools to populate a shopping cart on Levi.com with recommendations from friends using Facebooks’s new social tools. This is very good for marketers....
A recent study by Conductor found that many fortune 500 companies are not investing in organic search results or SEO. Instead they are pouring money into PPC advertising. Pay per click advertising has its place, no doubt, but it is not a...
April 2010- Recent events have seen Facebook make yet another round of privacy changes and their traffic dipped in January for the first time in recent history. Is it the beginning of new growing pains or a leveling off? With all the...
