Putting web analytic’s at the front of your Internet Strategy is one of the most important decisions you can make. The cheapest way to get into analytics is through Google Analytics, a free service from Google. If you’re like most companies you want to pull all that great data into an Excel spreadsheet and start finding the good stuff.
Pulling data into Excel
However pulling data into Excel can be time consuming and if you have multiple domains to manage and compare a down right pain. Thanks to Google’s API for analytics there are many companies that now offer solutions for getting more out of your data. One Free resource is Excellent Analytics which is free and just updated to version 1.0.0.48 in May. Excellent Analytics requires Excel 2007. For more resources check out Google’s blog.