Will Google Instant Search Effect Your Search Strategy?

Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your search results or what you should be doing to move your search strategy forward.

What does Google Instant Search Do? (from the Google Analytics Blog)

  • The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  • The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  • The user stops typing, and the results are displayed for a minimum of three seconds.”
  • It is highly localized and does draw upon your previous search history.
  • Ads will show up based on the Predicted search term but change as the user inputs more data.

Some other basic answers about what it does and does not do

  • It will NOT impact your ranking in search results.
  • Google delivers the “predicted search term” to analytics, not the partial terms
  • Google does not recommend changing your search strategy to get better results.
  • It only works on Google’s home page and not in toolbars.

For more information on Google Instant visit the site.

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