The Gamification of Politics

Official presidential portrait of Barack Obama...

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Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears that the folks at Obama’s HQ are at the cutting edge again. This time by making a game out of fundraising.

Gamification has been growing in the digital media space for the past few years so it makes sense that it would make its way to politics. Here’s a look at the Obama camps page for fundraisers.

Fully equipped with a leaderboard and prizes. No iPad’s here, just a call from the president himself or the vice president, which might be the perfect prize given the target audience.


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