Tagged: Marketing


Diversity in Marketing & Advertising

Diversity is a greatly underused in day to day marketing activities.  Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...

DIgital Social Media Measurement 0

Measure What Matters in Digital Media

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...


The Gamification of Politics

Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears...