I often hear folks say a single call to action is critical for communications success. It distracts folks from what you want them to do. Bifurcates your efforts and challenges success. List the Reasons 1 CTA is Better than 2 There are...
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...
You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You know that answer but your campaign wasn’t geared toward sales, it was geared toward engagement. At this...
Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears...
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But once you know the numbers, what do you do? Which Digital Marketing Channel Should You Lead With? It may be...
