It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral content. You just know there is a secret sauce to creating it, you just can’t...
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials are the most diverse generation to date. They are highly cross cultural and more easily handle cross cultural marketing then most other groups, except...
Just read a great post about 10 things not to post on your social handle. Here’s my list of things not to post on your business social handle. A lot of the following will seem like a duh, no kidding. Then again...
Are you ready for the holiday and the social challenges and opportunities it brings? Now is the time to check your holiday plans twice for the upcoming holiday season. Here are some things you need to think about now. You’ll see that...
We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It could be a competitor calling you out, a key influencer complaining or a blog writing a scathing review of your new product...
Do your social media goals match your business goals? They should.
There is much talk about social reach vs. engagement on Facebook. Although there is something to be said for both as a goal. At a base level if your main goal is to generate awareness for a product or service then Reach...
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...
Looking at the success of Pintrest this morning it finally hit me. Pintrest is a success for a couple of reasons, but one in particular. It requires very little writing. A Base Level At a base level Pintrest gives the average or...
Love him or hate him President Obama was the first US politician to use Social Media to rip the roof off of online fundraising. So much so that even many republican candidates are taking pages out of his 2008 playbook. It appears...
