From late 2007 to 2010 I started and ran The Speaker Company, a new brand for the Denon & Marantz group of home audio products. The challenge was to build a brand as quickly as possible for this direct to consumer company,...
This is the question I get on consulting and job interviews for digital marketing or ecommerce. “What is the first thing you’ll do” to fix my problems. In 90% of the cases, until you sign and NDA or they offer you the...
Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or...
Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum...
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...
According to a study released on June 1, 2011 by Pew Research 13% of Americans use Twitter. About half of these use thier phones to access the micro-blogging service. Ok that’s a lot of people right? Twitter on iOS5 So what happens...
Everyone wants to have a successful Social Media strategy; a Facebook page, a Twitter account & participation in forums and other social platforms. The problem is that the conversations about your products and services are going through the roof, or hopefully are,...
