Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the time I used Tax Cut mostly because I became familiar with the interface. Human nature I...
Most brands have no idea who they are. Yes, they know they know what they sell and usually what problem it solves for their customers. But many have no idea who they are or what they stand for. Why is it important...
What happens to the online ad business when a large part of the population starts to perform the majority of its search and information requests via an audio only interface? We do it now with our phones, or can, and now Amazon has...
There is much talk about social reach vs. engagement on Facebook. Although there is something to be said for both as a goal. At a base level if your main goal is to generate awareness for a product or service then Reach...
Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does several things. Makes you feel good about the product; in this case France. Laugh, everyone likes that. Have a...
What would you say is Amazon’s new phone, Fire Phone’s best feature? Unlimited cloud storage of photographs The ability to scan products easily 3D images Mayday Depending on what you’re looking for any one of these could be a best feature for...
It’s easy to make errors in Social. Even easier to do so when you hand your protagonists a gift as both Michele Obama and Ann Coulter did this past week when the first lady tried to help by hold up a “bring back...
I just finished reading three well written articles in The Fader, </a>a music focused magazine. Fascinating articles really. All paint detailed pictures of young cutting edge artists whose appeal to their generation is easy to imagine. My personal interest in this magazine...
Archos, a company more known for it’s tablets and MP3/video players has announced a trio of Smart watches. Rather than go for the does everything under the sun route of Samsung and others, they are keeping it real. But what really struck...
2013 was definitely a good year for all things cloud. Consumers are finally starting to understand what it means and how it can help/affect their lives. Though not the only notable news item, the undeniable rise of the Chormebook has certainly had...
