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Author: Admin31

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What is Your Site Optimized for?

Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of the highest converting channels for many industries. For some ecommerce businesses a good email marketing will...

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Total Customer eCommerce

Are you marketing to your entire customer or just to the part that wants your specific product? Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for buying and remaining loyal to a brand or...

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Site of the Week – Bed, Bath & Beyond

Bed Bath & Beyond is the lone home goods retailer since Linen’s and Thing’s folded a while back. They have a great selection of products, sometimes at fantastic prices. I’ve always thought the stores were a bit crowded in an old fashioned...

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5 Easy Ways to Improve Your ECommerce Site

There are 173 days till Christmas & the holidays. What have you done to fix nagging problems with your eCommerce website? Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making...

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Internet Strategy – Gaining Competitive Advantage

It was 10 years ago in March of 2001 that famed business strategist Michael Porter wrote an article for the Harvard Business Review titled Strategy & the Internet. In this article he got a few things wrong, like reverse auctions like Priceline would...

Great Video on SEO , Post Panda 0

Great Video on SEO , Post Panda

This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two years. Hat off to my friend Nick Musica for calling this out two years ago in his book, When Search Meets...

Try This Tuesday- Gamification 0

Try This Tuesday- Gamification

Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified. Current Examples Most of us...

Getting the Most out of Comments 0

Getting the Most out of Comments

So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great...