Site of the Week – Giggle.com
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...
Category: Social Media
SEO – It’s All Relative
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of...
When Not to Use the Facebook Like Button
There is no doubt that the Facebook like button can help your social media efforts. However there are times when it is not the best choice for your site. B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially...
7 Customer Centric Email Marketing Ideas
Email marketing is alive and well. In fact as I mentioned in a recent post on email mistakes , Website Magazine states that Email is responsible for 56.8 percent of traffic arriving at the shopping cart and 67 percent of the conversions....
Will iOS5 Cause a Twitter Explosion
According to a study released on June 1, 2011 by Pew Research 13% of Americans use Twitter. About half of these use thier phones to access the micro-blogging service. Ok that’s a lot of people right? Twitter on iOS5 So what happens...
Selling High End Products Online
Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...
What does Sombrero Man Have That Your Company Does Not?
Who is Sombrero Man? A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to share a smile and even take a picture with you and your friends. If asked...
Reputation Management-Take advantage of Negative Press
Many companies spend a lot of time watching what is said about them on Facebook. Some companies spend time looking on Twitter. Beyond Facebook and Twitter most companies pay little attention to managing their online reputation. Note this example of a company...
Online-Retail Integration for Surveys, Done Well
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...
Give Customers The Power
One of the best aspects of social media is the power it gives consumers. The power to decide how and what they want you to communicate to them. In an email I received today from SAM’s club they did just that. Connect...