Like all social content, it is best to mix your promotional material with a healthy amount of content that is of significant interest to your audience. If as part of your Internet strategy you’re writing a blog about audio equipment, a minimum...
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of...
There is no doubt that the Facebook like button can help your social media efforts. However there are times when it is not the best choice for your site. B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially...
Email marketing is alive and well. In fact as I mentioned in a recent post on email mistakes , Website Magazine states that Email is responsible for 56.8 percent of traffic arriving at the shopping cart and 67 percent of the conversions....
According to a study released on June 1, 2011 by Pew Research 13% of Americans use Twitter. About half of these use thier phones to access the micro-blogging service. Ok that’s a lot of people right? Twitter on iOS5 So what happens...
Having come from a high end consumer electronics company, I’ve had may discussions on how to best present them online. Today I’d like to highlight a site that does a superb job at mixing beautiful product shots, tangy product descriptions and stories, and...
Who is Sombrero Man? A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to share a smile and even take a picture with you and your friends. If asked...
Many companies spend a lot of time watching what is said about them on Facebook. Some companies spend time looking on Twitter. Beyond Facebook and Twitter most companies pay little attention to managing their online reputation. Note this example of a company...
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning I got to experinece their effort first hand. What was DD trying to accomplish and how did they do?...
