Digital Shades of Grey
We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It could be a competitor calling you out, a key influencer complaining or a blog writing a scathing review of your new product...
Facebook and Twitter are a great way to engage and inform your customers in social. So can Pinterest, Instagram and a hand full of others, but the two big handles each have soemthing the other, and others do not. Facebook Facebook has...
Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the time I used Tax Cut mostly because I became familiar with the interface. Human nature I...
Most brands have no idea who they are. Yes, they know they know what they sell and usually what problem it solves for their customers. But many have no idea who they are or what they stand for. Why is it important...
There is much talk about social reach vs. engagement on Facebook. Although there is something to be said for both as a goal. At a base level if your main goal is to generate awareness for a product or service then Reach...
Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does several things. Makes you feel good about the product; in this case France. Laugh, everyone likes that. Have a...
It’s easy to make errors in Social. Even easier to do so when you hand your protagonists a gift as both Michele Obama and Ann Coulter did this past week when the first lady tried to help by hold up a “bring back...
I just finished reading three well written articles in The Fader, </a>a music focused magazine. Fascinating articles really. All paint detailed pictures of young cutting edge artists whose appeal to their generation is easy to imagine. My personal interest in this magazine...
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a step sister at the ball, it’s the Queen. On the other hand it is sometimes...
Looking at the success of Pintrest this morning it finally hit me. Pintrest is a success for a couple of reasons, but one in particular. It requires very little writing. A Base Level At a base level Pintrest gives the average or...
