This week they posted about the growth in Social Media Management Systems. Here is how they discribe these services:
How it works: Three simple features In the most basic sense, these management tools do the following: 1) connect with social media channels like Facebook, Twitter, LinkedIn. 2) Allow the manager to quickly publish from one location to each of those channels, some provide ability to customize to each channel 3) Aggregate and Manage social data. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics.
The average cost of such a system in 2011 was estimated to be $22,000. There are of course less expensie social publishing options availble to the smaller company including using your blog as the main starting point to publish to Facebook and Twitter, or a service like Posterous.
Like a CMS you should chose your SMMS with a mind torward the rappidly evolving landscape.
- Is there a way to change platforms should you outgrow the one you’re using today?
- How does it tie in to your CMS?
- Does it tie in to your Social Media Monitoring systems so you can see the results in a unified fashion?
- Is the learning curve easy enough to account for rapid turnover of content producers?
- How well does it tie in to your current work flow?
Just a few things to consider. If you haven’t read it yet jump on over here to read the article.