Monthly Archive: June 2011

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Internet Strategy – Gaining Competitive Advantage

It was 10 years ago in March of 2001 that famed business strategist Michael Porter wrote an article for the Harvard Business Review titled Strategy & the Internet. In this article he got a few things wrong, like reverse auctions like Priceline would...

Great Video on SEO , Post Panda 0

Great Video on SEO , Post Panda

This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two years. Hat off to my friend Nick Musica for calling this out two years ago in his book, When Search Meets...

Try This Tuesday- Gamification 0

Try This Tuesday- Gamification

Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will be actively using gamification in their business and 50% of their innovation process will be gamified. Current Examples Most of us...

Getting the Most out of Comments 0

Getting the Most out of Comments

So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for you. Engaging your site visitors is critical in creating increased visitor loyalty and trust. The additional content is also great...

Site of the Week – Giggle.com 1

Site of the Week – Giggle.com

I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It does almost everything right. Giggle.com is a small national chain of...

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SEO – It’s All Relative

In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major factors at work to create a perfect storm, for a high page ranking site. The following chart shows all the major aspects of...

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When Not to Use the Facebook Like Button

There is no doubt that the Facebook like button can help your social media efforts. However there are times when it is not the best choice for your site. B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially...

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Your Biggest E-Commerce Problem for 2011

Does your e-commerce system present a problem for the 2011 holiday season? It’s almost July, but depending on the size of your company and e-commerce efforts it may not be too late to upgrade your e-commerce platform. Top providers Website Magazine posted...